Fundamentals Of Digital Marketing 2ed

Description

Buy Fundamentals Of Digital Marketing 2ed 2nd hand books online, Authored by puneet bhatia, Pearson Education in paperback binding from Used Book Store.

This updated edition of *Fundamentals of Digital Marketing* offers a framework-driven approach to the evolving Indian digital marketing landscape. Aimed at students, professors, readers, and entrepreneurs, it includes practical exercises covering digital marketing assessment and strategy phases (consumer analysis, market trend assessment, and competitive research), owned and earned media implementation, paid promotion execution, and marketing analytics techniques. A new section details Google Analytics, explaining its use in understanding website actions, visitor engagement, and campaign data. Emerging trends such as voice marketing, micro-influencers, GDP, growth hacking, and conversion rate optimization are also covered. The book is organized into five units: Basics of Digital Marketing; Digital Marketing Strategy Development; Digital Marketing Planning and Setup; Digital Marketing Execution; and Digital Business-Present and Future. Each unit contains relevant chapters detailing key concepts and practical applications within the field.

About the Author

Puneet Singh Bhatia – Director, Marketing Axtria Inc.

Marketing
Business & Finance
Higher Education Textbooks
9789353435141 ISBN
Puneet Bhatia Book Author