Brandwashed

Description

Buy Brandwashed Used Books Online, Authored by martin lindstrom, Currency in hardcover binding from Used Book Store.

A used copy of Martin Lindstrom’s book, written in English, exposes the psychological tactics employed by companies to influence consumer behavior. Building on Vance Packard’s work, Lindstrom reveals how advertisers and corporations target children at a young age, exploit public fears (including health and environmental concerns), mine digital data for personal information, and create chemically addictive products. This exposé details the manipulative techniques of modern marketing, illustrating their increased pervasiveness and insidiousness.

About the Author

MARTIN LINDSTROM was voted one of the World’s 100 Most Influential people of 2009 by Time magazine. Among the globe’s foremost marketers–now turned consumer advocate–Lindstrom has advised top executives at companies such as McDonald’s Corporation, Procter & Gamble, and Microsoft. His book, Buyology, was a New York Times and Wall Street Journal bestseller and voted “Pick of the Year” by USA Today. He is also chairman and co-founder of Buyology Inc.

9780385531733 ISBN
Martin Lindstrom Book Author