Wikinomics: How Mass Collaboration Changes Everything: How Mass Collaboration Changes Evrything

Description

Buy Wikinomics: How Mass Collaboration Changes Everything: How Mass Collaboration Changes Evrything Old Book, Authored by don tapscott in hardcover binding from Used Book Store.

Explore how mass collaboration, fueled by technology, is reshaping innovation. This book reveals how companies and consumers are uniting to drive advancements through tools like blogs, peer-to-peer networks, and personal broadcasting. Discover how individuals are now actively influencing the global economy. Traditional forms of collaboration have been surpassed by collaborations on an unprecedented scale. Encyclopedias, jetliners, operating systems, mutual funds, and more are now being created by teams numbering in the thousands or even millions. While some leaders may be apprehensive about the rapid expansion of these vast online communities, this book argues that such fears are unfounded. It demonstrates how astute companies can leverage collective capability and ingenuity to foster innovation, growth, and success. This insightful guide delves into one of the most significant shifts of our era, challenging fundamental assumptions about business. It is essential for anyone seeking to comprehend competitiveness in the twenty-first century. The culmination of a substantial research project, this work illustrates how large groups of people can engage in the economy in novel ways. They are contributing to TV news, sequencing the human genome, remixing music, designing software, developing cures for diseases, editing educational texts, creating new cosmetics, and even building motorcycles. The book features examples such as: Rob McEwen, CEO of Goldcorp, Inc., who employed open-source strategies and an online competition to revitalize his company. Thriving online communities that go beyond social networking to pioneer new models of collaborative production, exemplified by platforms like Flickr, Second Life, and YouTube. Established companies like Procter & Gamble that foster agile, trust-based partnerships with external collaborators, cultivating dynamic business ecosystems. This pivotal exploration of the future serves as a guide for navigating business in the twenty-first century.

About the Author

Don Tapscott is a renowned author and CEO of New Paradigm, a leading think tank and strategy consulting company. His extensive literary work includes ten influential books, such as the bestsellers Paradigm Shift, The Digital Economy, Growing Up Digital, The Naked Corporation, and Digital Capital. Tapscott also contributes his expertise as an educator at the Rotman School of Management at the University of Toronto. Anthony D. Williams is a Research Director at New Paradigm, specializing in innovation and intellectual property. He holds a Master of Research from the London School of Economics, where he has also recently served as an instructor.

9781591841388 ISBN
Analysis & Strategy
Business & Economics