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The Winner Effect: The Science Of Success And How To Use It

Original price was: ₹1,299.00.Current price is: ₹359.00.

  • BOOK CONDITION: USED – LIKE NEW
  • Uncover the “winner effect,” a biological principle that explains how past successes boost future performance.
  • Discover the chemical brain changes that enhance intelligence, focus, and confidence after experiencing victory.
  • Explore the self-perpetuating cycle of winning and its impact on human behavior.
  • Delve into the addictive nature of winning and its potential downsides.
  • Gain insights into the individual differences in the impact of success, revealing the roots of triumph and setback.

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SKU: 9781408831656 Category:

Description

Buy The Winner Effect: The Science Of Success And How To Use It Used Books Online India, Authored by ian robertson in paperback binding from Used Book Store.

What separates those who thrive in life and business from those who falter? Drawing parallels from biology, where an animal that has experienced victory becomes more likely to win future encounters, Professor Ian Robertson reveals that this “winner effect” also applies to humans. Success triggers chemical changes in the brain, enhancing intelligence, focus, confidence, and assertiveness. The cycle of winning, it seems, perpetuates itself. However, there is a potential drawback: the addictive nature of winning. Through an exploration of the mental and physical transformations occurring in the brain of a “winner,” and the reasons behind their varying impact across individuals, Robertson offers insights into the origins of success and failure. This understanding can then be applied to better comprehend the behavior of those around us, including colleagues, employees, family, and friends.

1408831651 ISBN-10
9781408831656 ISBN
Psychology
Society & Social Sciences

Additional information

Weight0.35 kg
Dimensions3 × 16 × 20 cm
Language

English

Page Count

300+

Edition/Binding

Paperback

ISBN-10

1408831651

Publisher

Bloomsbury

ISBN

9781408831656

Book Author

Ian Robertson

Book Condition

Used – Like New

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