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Buy The Fortune At The Bottom Of The Pyramid: Eradicating Poverty Through Profits Old Book in hardcover binding from Used Book Store.
THE FORTUNE AT THE BOTTOM OF THE PYRAMID ERADICATING POVERTY THROUGH PROFITS The world’s fastest-growing new market lies where you least expect it: with the billions of people at the bottom of the economic pyramid. This book explores how to serve these populations and help millions escape poverty – profitably. Business leader Prahalad demonstrates why businesses and anti-poverty activists alike can’t afford to ignore these markets. The book presents insights into: Challenging common misconceptions about bottom of the pyramid markets. Unexpected patterns in spending, distribution, and marketing. Overcoming the “poverty penalty.” Creating lasting positive impact through business. Delivering dignity, empowerment, and choice. Successful partnerships between corporations and entrepreneurs. The potential of a new, inclusive capitalism.
About the Author
C.K. Prahalad was a renowned business strategist and the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Business School. A highly sought-after consultant to leading global companies, Prahalad’s influential work centered on corporate strategy and the potential of emerging markets. He is best known for pioneering concepts like “The Fortune at the Bottom of the Pyramid,” which sparked a global movement focused on leveraging private sector innovation to address poverty. Prahalad co-authored the bestselling Competing for the Future with Gary Hamel and received the 1998 McKinsey Prize for his groundbreaking article, “The End of Corporate Imperialism.” His research fundamentally reshaped understanding of how businesses can create value and impact the world.
9780131467507 ISBN
Public Policy
Political Science
Society & Social Sciences
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