Relationship Marketing: Strategy And Implementation

Description

Buy Relationship Marketing: Strategy And Implementation Used Books Online India, Authored by helen peck, Routledge in hardcover binding from Used Book Store.

This is a Used Relationship Marketing Book in the English Language. This title, divided into six sections, offers marketing professionals and students essential examples of best practices drawn from diverse companies. Complementing existing works on relationship marketing, this new release provides contemporary insights into 21st-century marketing strategies, focusing on winning and retaining customers through quality and exceptional customer service.

About the Author

Moira Clark is Director of the CRM Research Forum at Cranfield School of Management, Cranfield University. She also serves as a consultant to a number of leading international companies. Her major area of research an consulting is in Customer Relationship Management, Relationship Marketing and the drivers of Customer Retention. Moira is a judge for the prestigious Unisys and Management Today Service Excellence awards. She is also a frequent keynote speaker at many public and in-company seminars and conferences around the world. Dr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gives keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies. Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.

Management
Business & Finance
Higher Education Textbooks
9780750636261 ISBN
Helen Peck Book Author