Description
Buy Playing To Win Used Books Online, Authored by alan g. lafley, Harvard Business School Press India Limited in hardcover binding in analysis & strategy genre from Used Book Store.
A playbook for creating your company’s winning strategy. Strategy is hard because it requires organizations to make specific choices about their future. Two leading business thinkers explain what strategy is, why it’s needed, and how to implement it, using a highly successful corporate turnaround as an example. They doubled sales, quadrupled profits, and increased market value by over $100 billion in ten years. This book, drawing on years of experience, shows how leaders can align everyday actions with strategic goals. It presents five essential strategic choices: What is our winning aspiration? Where will we play? How will we win? What capabilities must we have? What management systems are required? The book uses examples from iconic brands to illustrate how making strategic choices leads to success.
About the Author
A.G. Lafley has been named the new Chief Executive Officer, President, and Chairman of Procter & Gamble, where he previously served as CEO from 2000-2009. Under Lafley’s leadership, P&G’s sales doubled, its profits quadrupled, its market value increased by more than $100 billion, and its portfolio of billion-dollar brands–like Tide, Pampers, Olay, and Gillette–grew from 10 to 24 as a result of his focus on winning strategic choices, consumer-driven innovation, and reliable, sustainable growth. Roger Martin is Dean of the University of Toronto’s Rotman School of Management and an adviser to CEOs on strategy, design, innovation, and integrative thinking. In 2011, Roger was named by Thinkers50 as the sixth top management thinker in the world. This is his eighth book; he also contributes regularly to Harvard Business Review, the Financial Times, and the Washington Post, among others. He holds an MBA from Harvard Business School and an AB in economics from Harvard College.
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Analysis & Strategy
Business & Economics
142218739x ISBN-10
9781422187395 ISBN
Alan G. Lafley Book Author
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