Permission Marketing

Description

Buy Permission Marketing 2nd hand books online, Authored by seth godin, Pocket Books in paperback binding in analysis & strategy genre from Used Book Store.

Traditional advertising, like TV commercials interrupting our favorite shows or telemarketing calls during family meals, relies on grabbing our attention. Seth Godin calls this Interruption Marketing, and it’s losing effectiveness. Permission Marketing offers a solution: instead of interrupting, it provides consumers incentives to willingly receive advertising. This book, from an Internet pioneer who has significantly improved marketing effectiveness, introduces a fundamentally different approach to advertising products and services. By targeting only interested individuals, Permission Marketing helps companies build lasting customer relationships, foster trust, enhance brand awareness, and boost sales.

About the Author

Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time. He is the author of several bestselling books including the classic PERMISSION MARKETING, SURVIVAL IS NOT ENOUGH, UNLEASHING THE IDEA VIRUS, PURPLE COW and ALL MARKETERS ARE LIARS.

Analysis & Strategy
Business & Economics
9781416526667 ISBN
Seth Godin Book Author