New Product Development-a Fmcg Perspective

Description

Buy New Product Development-a Fmcg Perspective Used Book, Authored by dr k rajeshwari, Notion Press in paperback binding from Used Book Store.

This book offers a unique Indian perspective on new product development in the fast-moving consumer goods (FMCG) sector. It’s a valuable resource for students, academics, and corporate professionals, guiding them through the process of developing and launching new products. The book addresses key questions, including how to develop new products, how to measure their success, how entrepreneurial development differs, and what factors contribute to market success. The author’s fifteen years of FMCG industry experience inform the book’s content.

About the Author

Dr. K. Rajeshwari, an Associate Professor of Marketing at XLRI India and IIM Ahmedabad post-graduate, brings fifteen years of industry sales and marketing experience (culminating as Vice President – Marketing and Branding) to her academic career, begun in 2010 after completing her PhD from IIT Madras. She is a visiting faculty member at various leading B-Schools and IIMs nationwide, a columnist for The Hindu Business Line, and publishes in international journals. Her work includes the book *My Life My Choice* (Macmillan) and an academic film screened at an international film festival. A recipient of multiple awards including two ‘Women Achiever’ awards (2011, 2012) and the Distinguished Woman in Management Award (2017), she serves on student selection panels at various IIMs and is a frequent speaker at B-Schools. She lives in Chennai with her son.

Health, Family & Personal Development
9781947429710 ISBN
Dr K Rajeshwari Book Author