Never Lose A Customer Again

Description

Buy Never Lose A Customer Again Used Books Online India, Authored by joey coleman, Portfolio in hardcover binding in business & economics genre from Used Book Store.

Award-winning speaker and business consultant Joey Coleman reveals how to transform one-time buyers into lifelong customers. His theory focuses on the crucial First 100 Days® after a sale, emphasizing customer interactions over marketing or sales techniques. He explains that the initial joy of a purchase often shifts to fear and doubt, leading to a significant customer churn rate (20%-70%) within the first 100 days. *Never Lose a Customer Again* offers a philosophy and methodology to dramatically boost customer retention and profitability. Coleman identifies eight emotional phases customers experience post-purchase, applicable across all industries, from small impulse buys to major investments. By understanding and anticipating these emotions, businesses can leverage various tools (in-person, email, phone, mail, video, and presentations) to build lasting relationships. The book uses research and case studies to illustrate how leading companies create exceptional customer experiences at each lifecycle stage. Examples include a software company’s innovative approach to complex installations and a retailer’s VIP program rewarding loyal customers. Coleman’s system, honed over nearly two decades of consulting and speaking engagements, provides strategies to increase customer loyalty, applicable to businesses of all sizes and industries. His methods, often requiring minimal financial investment, have yielded 25-100% profit increases for diverse clients. This book is essential reading for business owners, CEOs, managers, sales and marketing teams, account managers, and customer service representatives seeking practical steps to achieve lasting change, increased profits, and enduring customer loyalty.

About the Author

Joey Coleman is the Chief Experience Composer at Design Symphony, a customer experience branding firm that specializes in creating unique, attention-grabbing customer experiences. His clients include individual entrepreneurs, start-ups, small businesses, non-profits, government entities, and Fortune 500 companies. When not traveling the world for speaking and consulting engagements, he enjoys time at home with his family in the mountains of Colorado.

Business & Economics
9780735220034 ISBN
Joey Coleman Book Author