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Marketing Management: Indian Cases

Original price was: ₹319.00.Current price is: ₹89.00.

  • BOOK CONDITION: USED – LIKE NEW
  • Gain practical insights into marketing concepts specifically tailored to the Indian and Asian business landscape.
  • Access a comprehensive collection of 23 contemporary case studies covering diverse industries and real-world brand challenges.
  • Master core marketing principles, including branding, segmentation, digital strategy, and integrated communication.
  • Analyze strategic decision-making through notable examples like Flipkart, Mahindra & Mahindra, Starbucks, and Unilever.
  • Serve as an essential companion text for students enrolled in MBA and PGDBM academic programs.

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SKU: 9789332587106 Category:

Description

Buy Marketing Management: Indian Cases Used Books Online, Authored by gupta prachi, Pearson Education in paperback binding from Used Book Store.

This is a used copy of “Marketing Management: Indian Cases” (Old Edition) in English. Designed as a companion text, this book helps readers understand marketing concepts within the Indian context. It features 23 contemporary cases that provide an in-depth analysis of various marketing principles and theories as applied by companies across India and Asia. This casebook is a valuable resource for students pursuing MBA and PGDBM courses. Key Highlights: Explore the marketing mix through MTR Foods. Understand customer value within the Indian e-commerce landscape and Flipkart. Examine information systems and data utilization with Starbucks and Amazon. Learn to leverage corporate trust and technology in the B2B market with Zicom. Comprehend the challenges and complexities faced by marketers through Facebook’s strategies in India and China. Analyze consumer segmentation strategies with Mahindra & Mahindra. Discover how to find a market for a product with Kellogg’s Corn Flakes. See how Fevicol reinvents its brand and sales. Learn the advantages of effective integrated marketing communication through Oreo. Understand digital marketing with Wonder Cement. Explore how Unilever builds brands and markets through holistic marketing initiatives.

9789332587106 ISBN
Management
Business & Finance
Higher Education Textbooks

Additional information

Weight0.348 kg
Dimensions5 × 21 × 26 cm
Language

English

Page Count

200+

Country of Origin

India

Edition/Binding

Paperback

Publisher

Pearson Education

ISBN

9789332587106

Book Author

Gupta Prachi

Book Condition

Used – Like New

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