Marketing Management, 16e

Description

Buy Marketing Management, 16e Used Book, Authored by g.shainesh philip kotler, Pearson Education in paperback binding in marketing genre from Used Book Store.

This used English-language textbook, Marketing Management, 16th edition, is updated to reflect the impact of globalization, corporate social responsibility, technological advancements, e-commerce growth, digital communication, social media, data analytics, marketing automation, and artificial intelligence on business models. Authored by Professors Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shainesh, it applies concepts from economics, behavioral science, and management theory to marketing challenges and opportunities. Featuring Indian case studies, the book offers a comprehensive, clear, and engaging approach, using current examples to illustrate marketing principles, strategies, and practices. Its discussions benefit both marketing students and practicing managers.
KEY FEATURES:
1. Includes Indian case studies featuring new-age businesses.
2. Marketing Insight sections provide in-depth coverage of key marketing concepts.
3. Marketing Spotlight sections present real-world company examples.
4. Chapter-end summaries offer quick review.

HIGHLIGHTS OF THIS EDITION:
1. Updated content reflects the evolution of business models due to digitalization, social media marketing, e-commerce growth, and direct-to-consumer business.
2. Features over 55 case studies of leading Indian brands (including Amul, Asian Paints, Bajaj, Bandhan Bank, Biocon, Cadbury, Eureka Forbes, FabIndia, Fevicol, HDFC Bank, Infosys, Kaya Clinic, Mahindra, Maruti Suzuki, PaperBoat, Reliance Jio, SBI Yono, Taj Hotels, Tata Motors, Tanishq, Tata Trusts, Titan, TCS, and Wipro, among others).
3. Explores cases of new-age businesses (including bigbasket, Clirnet, and cult.fit).

About the Author

Philip Kotler, an iconic marketing expert, is Professor Emeritus at Northwestern University. With degrees from the University of Chicago and MIT, he has authored influential works like Marketing 3.0 and Marketing 4.0. Winner of numerous prestigious awards, he has consulted for global brands such as IBM and GE, shaping modern marketing worldwide.

Kevin Lane Keller, a branding authority, is a professor at Dartmouth’s Tuck School of Business. Known for his Strategic Brand Management textbook, Keller has published extensively and worked with major brands like Nike and Disney. His research and consulting focus on brand equity and marketing strategies.

Alexander Chernev is a marketing professor at Northwestern University, with a PhD from Duke and expertise in marketing strategy, brand management, and consumer behavior. His books like Strategic Marketing Management are widely used globally. Renowned for his research, he has published in top journals and advises Fortune 500 companies on marketing strategies.

Jagdish N. Sheth, an eminent scholar at Emory University, specializes in consumer behavior and competitive strategy. A recipient of India’s Padma Bhushan Award, he has authored over 300 papers and influential books like The Rule of Three. Sheth also consults governments and corporations worldwide.

G. Shainesh, marketing professor at IIM Bangalore, focuses on digital marketing and relationship management. With over two decades of teaching experience, he has authored books like Social Media Marketing and received prestigious awards for his research and teaching. He also consults for top firms globally.

Marketing
Business & Finance
Higher Education Textbooks
9789356062665 ISBN
G.shainesh Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth Book Author