International Communications Strategy: Developments In Cross-cultural Communications, Pr And Social Media

Description

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Navigate the complexities of global communication with International Communications Strategy. This essential guide addresses the cross-cultural challenges confronting communicators and PR practitioners today. Discover how globalization, offshoring, and the emergence of multinational corporations from developing markets are fundamentally reshaping the communication landscape. Explore the impact of social media, which has opened new avenues for global interaction, instantly connecting diverse communities and creating novel audiences. International Communications Strategy offers invaluable insights for communicators seeking to provide strategic advice and empowers senior executives to foster effective engagement with stakeholders worldwide. This practical resource equips practitioners with the tools to comprehend social media and internet cultures, enabling them to seamlessly integrate online and offline communication efforts. Featuring real-world case studies and best practices from across the globe, International Communications Strategy provides the skills necessary to thrive in our increasingly interconnected world.

About the Author

Silvia Cambié has 16 years experience in international communications, business journalism and public affairs, and is fluent in five languages. Her career includes reporting from Eastern Europe and the former Soviet Union for major British and German print media as well as managing communications for Brussels-based international trade associations. Silvia is now based in London, where she runs Chanda Communications and advises clients on stakeholder relations, strategic communication and social media. Silvia blogs about cross-cultural communication at X-Culture and is read by an audience of 8,000 each month. She serves on the boards of two organizations with global outreach, the International Association of Business Communicators (IABC) and The International Alliance for Women (TIAW). Yang-May Ooi is a writer specializing in cross-cultural issues and social media. She grew up in Malaysia and now lives in London, where she runs her cross-cultural blog Fusion View, an East West view on people, society and technology. Fusion View is read by over 8,000 unique visitors a month from all over the world and has been featured on the BBC Radio 5 Live programme Pods and Blogs. She has also published legal thrillers with Hodder & Stoughton. Yang-May has many years of senior executive experience working in local government and corporate environments as a lawyer. She currently works part-time in a management role in a financial institution in the City of London, where she has developed and facilitates a blog for the housing finance sector.

9780749460709 ISBN
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