Hooked: How To Build Habit-forming Products

Description

Buy Hooked: How To Build Habit-forming Products 2nd hand books online, Authored by Nir Eyal in hardcover binding from Used Book Store.

“A must-read for anyone looking to drive customer engagement” Eric Ries, author of The Lean Startup; Mather Nir Eyal reveals how successful companies create products that people can’t leave and how you can too. Why do some products get our attention while others fail? What makes us engage in certain things out of sheer habit? Is there an underlying pattern in how technologies hook us up? Nir Eyal answers these questions (and many more) with the Hook Model, a four-step process that subtly encourages customer behavior when incorporated into products. Through successive “cycles of hooks,” these products bring people back again and again without relying on expensive advertising or aggressive intercourse. Hooked is based on Eyal’s years of research, advice, and hands-on experience. He wrote the book he wished he had as a startup founder – not an abstract theory, but a guide to building better products. Hooked was written for product managers, designers, marketers, startup founders, and anyone interested in understanding how products influence our behavior. concrete steps to create products people love; and compelling examples from the iPhone to Twitter, Pinterest, and the Bible App.

About the Author

Nir Eyal has spent years in the video game and advertising industry, learning, applying, and sometimes rejecting the techniques outlined in Hooked to motivate and influence users. He has taught courses in applied consumer psychology at the Stanford Graduate School of Business, and the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and Fortune 500 companies. His writing on technology, psychology, and business appears in Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Engineering & Technology
Sciences, Technology & Medicine
9780241184837 ISBN
Nir Eyal Book Author