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Fashion Retailing

Original price was: ₹599.00.Current price is: ₹256.00.

  • BOOK CONDITION: USED – LIKE NEW
  • Uncovers the historical journey and transformation of contemporary retail practices.
  • Analyzes key elements of retail strategy, including market analysis, location optimization, and retail classification.
  • Compares and contrasts on-site and off-site retail models, focusing on effective multi-channel strategies.
  • Explores both the front-of-house (customer-facing) and back-of-house (operational) aspects of fashion retail management.
  • Discusses the significance of corporate social responsibility and sustainable branding in the retail sector.

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SKU: 9789388002370 Category:

Description

Buy Fashion Retailing Old Book, Authored by dimitri koumbis, Fairchild Books India in paperback binding in arts, film & photography genre from Used Book Store.

This book explores the history and evolution of modern retailing, covering topics such as market research, site selection, and retail typology. It examines the distinctions between on-site and off-site retailing, and analyzes multi-channel approaches used to achieve cost-effective growth, particularly the impact of technology. The text also delves into both back-of-house functions (human resources, loss prevention) and front-of-house functions (merchandising, visual merchandising, circulation patterns) within fashion retail, exploring the crucial interplay between merchandising and management teams in driving sales and brand image. Finally, the book provides insights into corporate social responsibility and brand sustainability within the retail model.

About the Author

Dimitri Koumbis is the Co-founder and CEO of Bishop Collective, a New York City based eCommerce retailer that sells women’s apparel, accessories and lifestyle goods. Dimitri is also Fashion Merchandising Faculty at The Art Institute of New York and LIM college where he teaches Retailing, Store Design, Visual Merchandising, Branding and Professional Practices.

Arts, Film & Photography
9789388002370 ISBN
Dimitri Koumbis Book Author

Additional information

Weight0.28 kg
Language

English

Page Count

150+

Country of Origin

India

Edition/Binding

Paperback

Publisher

Fairchild Books India

ISBN

9789388002370

Book Author

Dimitri Koumbis

Book Condition

Used – Like New

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