Event Management And Marketing: Theory, Practical Approaches And Planning

Description

Buy Event Management And Marketing: Theory, Practical Approaches And Planning Used Book, Authored by dr. anukrati sharma in paperback binding from Used Book Store.

This comprehensive book delves into the fundamental principles of event management and marketing. It aims to illuminate the remarkable growth of the Event Management Industry, which experts believe is on the cusp of a new era. The core message emphasizes that for events of any nature to thrive, marketing efforts are crucial in attracting attendees and highlighting the indispensable role of the Event Management Company. Each chapter is structured into distinct sections and concludes with self-assessment questions. Additionally, the book features case studies from diverse individuals, offering valuable insights for students pursuing event management courses. This resource is designed to foster a strong connection with students, educators, and event planners.

9789386608611 ISBN
Marketing
Business & Finance
Higher Education Textbooks