Ethical Hospital Branding & Marketing

Description

Buy Ethical Hospital Branding & Marketing Used Book, Authored by mohammed ilias, Notion Press in paperback binding from Used Book Store.

Marketing in healthcare is essential, not a negative concept. Governments invest significantly in health awareness campaigns, demonstrating marketing’s vital role in disseminating life-saving information quickly and effectively. The effectiveness of marketing lies in its proper application, not its inherent nature. While human greed can corrupt any practice, marketing itself is pure and designed to deliver good to people efficiently. The approach to hospital marketing is crucial. Employing retail-like strategies, such as focusing on discounts, camps, and master health checkups as primary appeals, can erode a hospital’s brand and a patient’s trust. Hospital marketing should prioritize genuine assistance over creating mere hype. Everyone requires healthcare, and the key lies in building trust through communication, ensuring patients turn to a hospital when they need care. This book aims to illuminate the authentic nature of hospital marketing, presenting insights not previously shared with hospital owners, administrators, or marketers in this manner.

9781637455197 ISBN
Health Policy
Administration & Policy
Medicine & Health Sciences