Creating Value: Shaping Tomorrow’s Business

Description

Buy Creating Value: Shaping Tomorrow’s Business 2nd hand books, Authored by alfred kenyon, A Butterworth-heinemann Title in paperback binding from Used Book Store.

Winner of the Management Consultancies Association’s (MCA) Best Management Book of the Year, Value Creation sees business strategy as deciding what to sell to achieve financial success. This controversial book provides a comprehensive overview of how the entire company can be successful in its business strategy, as well as any competitive strategy. Value creation challenges stakeholder viewpoints: Emphasizes financial success, which it strictly states comes from strategies focused on profitable customers * Innovative and customer-driven strategy vision * Integrates business and competitive strategy * Develops and integrates vision-based resources that senior managers find this groundbreaking book essential reading. It is also of particular interest to teachers and postgraduate/MBA students. Those involved in marketing will also find this reading rewarding. *MCA* winner presents a new approach to strategy building that puts markets at the forefront of the competitive arena, not industries;

About the Author

Alfred Kenyon: MA Oxon (PPE), Chartered Accountant (FCA), and Fellow of the Association of Corporate Treasurers (FCT). After a career in industrial finance management, he taught MBA students at Cass Business School for twelve years. He has published two books on currency risk management at Wiley and Blackwell’s and co-authored several articles on strategy with Shiv Mathur, as well as “Creating Value: Shaping Tomorrow’s Business” (Butterworth-Heinemann, 1997, 2nd 2001), who won the Management Consultancies’ Association’s Prize for Best Management Book 1997. He died in 2006. Shiv S. Mathur MSc, Ph.D. (London Business School) is an Emeritus Fellow of Cass Business School, where he was the founding director of the Center for the Study of Financial Institutions. He has held positions at the London Business School and was a visiting professor at Georgetown University. A former business planner, he has written several articles on marketing and strategy and is the co-author of “Creating Value: Shaping Tomorrow’s Business” (Butterworth-Heinemann, 1997, 2nd 2001), which won the Management Consultancies’ Association award for the best management of 1997.

Business & Finance
Higher Education Textbooks
0750639547 ISBN-10
9780750639545 ISBN
Alfred Kenyon Book Author