Advertising Basics! : A Resource Guide For Beginners

Description

Buy Advertising Basics! : A Resource Guide For Beginners Used Books Online India, Authored by j v vilanilam, Sage Response in paperback binding from Used Book Store.

Advertising Basics! is a comprehensive guide to the advertising world, explained simply and clearly. Starting with a brief history of advertising’s evolution, the book offers a holistic industry overview. It covers copywriting for various media (newspapers, magazines, radio, film, television, and the internet), advertising agencies, client servicing, and the creative process. The book details how to conduct an advertising campaign, choose an agency, and determine when to change agencies. Numerous advertisements illustrate the concepts discussed, enhancing understanding through practical examples. The approachable writing style makes this a truly enjoyable read.

About the Author

John V Vilanilam is the former Head of the Department of Communication and Journalism, University of Kerala, Trivandrum where he also served as the Vice-Chancellor between 1992 and 1996. He is an expert in the field of Development and Development Communication, having authored numerous books including titles such as Reporting a Revolution: The Iranian Revolution and the NIICODebate (1989), Science Communication and Development (1993), MoreEffective Communication: A Manual for Professionals (2000), Advertising Basics (2004) and Mass Communication in India: A Sociological Perspective (2005). Dr Vilanilam is an extremely prolific writer and has published articles in renowned journals such as Journalism Quarterly, Journal of Communication, Media Asia, Communicator, Media Culture, and Society, Gazette (Amsterdam) and several front-ranking newspapers and professional journals.

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Analysis & Strategy
Business & Economics
0761998101 ISBN-10
9780761998105 ISBN
J V Vilanilam Book Author