Influence: The Psychology Of Persuasion

Description

Buy Influence: The Psychology Of Persuasion Second hand books, Authored by Ph.D.. Cialdini Robert b. in paperback binding from Used Book Store.

Dr. Robert B. Cialdini’s *Influence: The Psychology of Persuasion* explores why people agree to requests. Based on thirty-five years of research, including surveys, experiments, and three years of behavioral studies, this book reveals six universal principles of persuasion. Learn how to become a skilled persuader and protect yourself from others’ influence. Critically acclaimed for its exceptional writing and groundbreaking content, this book offers a lucid explanation of influence and persuasion—a field increasingly grounded in scientific study—and its application in various aspects of life, including marketing. Its insights can lead to a more fulfilling and satisfying lifestyle.

About the Author

About the Author: Dr. Robert B. Cialdini is an American psychologist, professor and writer with expertise in the areas of persuasion, compliance and negotiation. Sometimes referred to as the Godfather of Influence, Robert B. Cialdini is one of the most cited and respected social psychologists worldwide. He is also the founder and president of Influence At Work, a strategic planning and consulting organization aimed at assisting companies in increasing their performance. Dr. Cialdini’s clientele includes organizations like Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA amongst many others.

Business & Economics
9780061241895 ISBN
Phd Cialdini Robert B. Book Author