Loyalty And Sacrifice: Ushering New Horizons For Business Leaders In The Digital Age

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Buy Loyalty And Sacrifice: Ushering New Horizons For Business Leaders In The Digital Age Used Books Online, Authored by kalé raghu in paperback binding from Used Book Store.

For over two centuries, loyalty programs have aimed to encourage repeat business. Loyalty and sacrifice are intrinsically linked. While sacrifice is acknowledged and honored for war heroes and employees, the question arises: are customers capable of sacrifice? This book offers a comprehensive and unified definition of loyalty, exploring its often-overlooked aspects to redefine customer loyalty. It introduces a novel framework featuring four axioms of loyalty and four L&S Principles, illustrated with over 30 real-life examples. Additionally, the book presents a new concept of Latency Factors, rooted in cognitive biases and mental patterns, which highlights the blind spots in our thinking. The timeliness of this book is underscored by the rapid pace of digital advancement globally. The utility of advanced algorithms for meaningful human progress hinges on the precision of foundational definitions.

9780578621708 ISBN
Analysis & Strategy
Business & Economics